If your company requires written material to drive business, you need someone who is professional, creative and above all, someone who understands that sales are the key to success. If you could benefit from a persuasive, sales-minded copywriter, than I would love to speak with you directly. My past experience as a B2B sales engineer gives me a desirable advantage over my competition. I’m more than just a mere letter writer. My writing serves one purpose, to drive sales. Even content that is not intended to directly close sales should serve a greater purpose. Your content should always be personalized and relevant to your reader. It should provide them with value and reinforce your brand and personal expertise, so that when the time is right, that reader will turn to you as a trusted adviser, and ultimately you will be in the position to close the sale. A letter can be beautifully crafted, but if it doesn’t create urgency, than it’s no more effective than a Hallmark card. The power of the written word has unlimited potential to motivate and inspire. Harnessing that power will result in increased lead generation, higher closing rates and more inbound queries. If you feel that someone with my strengths could be valuable to your sales team, please don’t hesitate to call or email me.
In this digital age, all consumers are internet-savvy. Gone are the days of successful brick and mortar stores that don’t also have a solid website to support their business. Before a consumer purchases anything from you, nine times out of ten, they will do an internet search on your business first, making your website the first interaction you will have with a potential customer. That first impression needs to be strong, tell your customers who you are and establish your brand. Even if you don’t sell anything online, your website should be informative, engaging and ultimately it should help drive your sales. But a poorly designed, unprofessional website can be worse than no website at all. That’s why keeping your website up-to-date with fresh, pertinent content is critical. Not only is it necessary for SEO and internet marketing, but all of your other advertising campaigns should all lead back to your website. If you want to keep your visitors attention, new information, products or services must be updated regularly.
One of the biggest benefits of a press release is the exposure they provide. A press release can provide potential customers a great deal of information about your business for a fraction of the cost of a nationwide advertisement. It is a great strategy to promote new products and service, highlight any achievements and announce any awards or recognitions that your company receives. Including keywords and inbound links will help to optimize your press release for search engines and will help potential clients find information about your site when they looking for similar service and will give your company credibility.
Social Media and Mobile Copywriting
Everybody knows that social media is one of the most effective ways increase traffic, attract new leads and encourage repeat business by engaging customers proactively. But learning all the ins and outs of this ever changing platform and keeping your content updated and relevant is practically a full time job! Don’t give up on social media just because it’s time consuming. Let me design fun, entertaining and engaging social media or mobile campaigns for you!
A good sales letter is a great way to introduce yourself to prospective clients and is much cheaper than sending and actual salesperson door to door. The purpose of a sales letter is to showcase your company’s goods or services, while allowing the reader the freedom to read it at their own pace when they have the time. Unless you have a professional writer on your staff, hiring an experienced sales writer is critical to the success of the letter. Letter writing is different than other types of sales. You want to entrust this important task to someone who is experienced in the nuances of sales writing. I have a strong background in sales and in writing making me the ideal candidate to write this important letter.
Technical writing can include training presentations, how-to guides, case studies, white papers, user manuals, quick start guides, or anything that describes or showcases technology or technical concepts. I spent the last six years as a network operator and sales engineer. I have a knack for explaining extremely technical concepts to non-technical people and have lead over a hundred training seminars, technical sales presentations and webinars. I can put your technical concepts in layman’s terms, so that your clients will have a clear understanding of your products or services.
Blogs are critical to a business for many reasons, they enhance the quality of your website, allow you to establish yourself as an expert in your field, and give you a low cost alternative to announce new products or services without sounding like a sales pitch. But blogs must be updated regularly to ensure that you followers return to your site. It’s easy for a busy business owner to let their blog go stale. I can keep your blog updated with relevant information that will have your customers returning often, while ensuring your site is optimized for best search engine results.
Articles are an extremely effective way to establish your credibility in your field, while strengthening your brand. They can be informative, entertaining or educational. Articles can be a low-pressure approach to attract a larger following. A well crafted article is a great way to showcase your knowledge in any given area. By frequently releasing articles that give prospective clients new information, you establish yourself as a leader in your field. I can position myself as a subject matter expert. Or, I can ghost write articles for you, using your ideas and expertise for content.
Email & Newsletter Copywriting
Emailing is one of the most critical components to a company’s outreach campaign. You probably have already started collecting emails, but do you proactively reach out to your email list on a regular basis? Company updates, newsletters, announcements and special offers can all help strengthen your band and help build a community of loyal followers.
Proofreading & Editing
Nothing makes your advertising or promotional material look more unprofessional than typos or grammatical mistakes I can proofread and correct all your current material and correct these frequently overlooked mistakes that could easy be a turn-off for anyone seeking your services.