21 ways freelancing is like online dating

About Elizabeth James

I am a creative and sale-focused copywriter who uses the power of the written word to help companies attract new business, encourage repeat business and enhance the value of their current service. I achieve this by creating content that is engaging, personalized, educational and, above all, sale-driven. . I write with one sole purpose: to motivate action. Whether your purpose to close a sale or to encourage someone to sign up for a newsletter, the techniques used to motivate the reader are the same. A letter can be beautifully crafted, but if your reader doesn't relate to the content or it doesn’t create urgency, than it’s no more effective than a Hallmark card. The power of the written word has unlimited potential to motivate and inspire. Harnessing that power will result in increased lead generation, higher closing rates and more inbound queries.
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