Keeping yourself and your writing relevant is the only way to ensure success. Good advice!
Copywriters have been telling brand stories to engage and persuade customers since the 1800s when the first ad agencies and full-time copywriters emerged. And ever since that protozoic age, marketing content was written by folks on the business side while editorial content has been by journalists. The church-and-state divide between the two sought to preserve the notion that editorial was uncorrupted by business interests.
How times have changed. Today’s content industry, valued at $44 billion by the Custom Content Council in April, has embraced a 360-newsroom approach to 24/7 content and social. As such, it has produced a rising demand for a new kind of creative writing talent: the copywriter as journalist.
The content in question may be created on behalf of brands, but increasingly former reporters are the people being sought out by publishers, agencies and marketers. Simply Googling “journalists and content” provides interesting insight into the…
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