How I Started Persuasive Copywriting

I’m going to be honest with you. I never thought that I would be successful as a writer. I bought into the whole “starting artist” thing. I’ve always loved writing. I went to college and got my degree in writing, screenwriting that is. But looking back, I realized that I never actually believed that I could be success as a writer. After graduation, I never applied for a single writing jobs. I didn’t prospect my scripts, or submit any LOI’s. I simple started looking for “real work”, half-hardheartedly dreaming that I might someday publish something, you know… down the road, one day. Even when I did land a freelance job writing for a very well-known magazine on a regular basis and making $2,000 an article, I still didn’t think I could be successful. I thought my bubble would come crashing down soon enough, so I better hold on to my regular job, lest I risk failure and poverty. I have to ask myself, in this later stage of my, why I even bothered going to college if I never believed in myself?

Even when my entire salary was generated through writing, I still wasn’t considering it a “real job”. It was just something I was doing to pay the bills until I landed a full-time position. In a way, I’m kinda lucky. I would have never risked giving up a stable career, betting on myself to find ways to make money doing what I love. That seemed way too risky. That kind of thing is for go-getters, type-A’s. I’m not organized, or motivated enough to start a business. It was so out of my realm of thinking that it wasn’t even a formulated thought. It was an anti-thought. I’m not the type of person to start a business. I’ve always respected entrepreneurs. I had a half-baked notion that it be cool to be one. But I certainly wasn’t one.

It wasn’t until necessity required creation that I was motivated to find work as a writer, and even then, it was just to get by. During the last infamous recession, I suddenly found myself career-less. I desperately scrambled to hold on to the last remnants of what was ultimately an industry I had no future in. Times were changing, and I needed to change.  I considered many options. Collected some extra certifications which I thought would improve my chances in the job market. After all, all I had was this stupid writing degree that I can’t do anything with. So, I continued to build up my tech credentials, did tons of online networking, even got a few job offers that I turned down for various reasons. But a girl needs to eat, so while I continued to search for the “perfect job”, I started taking writing assignments on the side. I figured it was a good way to supplement my unemployment while showing companies I was interested in that I wasn’t just sitting on my arse during this unfortunate unemployment spell. Then one morning I woke up and suddenly realized how busy my day was going to be. In fact, I had been busy for a while. I had all these deadlines to meet and clients to respond to. I had billing that needed to be done. I had appointments with prospective clients. I had a portfolio that needed updating. The thought struck me, “Wait a minute… I think I might have started a business.”

As cliché as the saying may be, losing my comfortable job in a terrible job market really was a blessing in disguise. I would have never risked every to be a freelance writer. But now that I am a freelance writer, and I’m having some success, and I can see all the possibilities that are available to me, I couldn’t be happier. I’m doing what I love, and making money doing it. I don’t understand why I thought this was such an unobtainable dream. I wish I had done this years ago! I wake up every more with energy, excited to start my work day. All the things that used to seem scary about running my own business, suddenly are things that I enjoy about my daily work. It reminds me of something my dad always said to me growing up, “If you love what you do, you’ll never work a day in your life.” (Yes, I’m sure other people said that first, but my dad’s the only one that matters to me 🙂 That always made sense to me in theory, and I wanted to find a career that I loved that much. But I believed that bratty little voice that told me I could never be successful doing what I love! Now that I’ve silenced that voice, and proved to myself that I can not only survive, but thrive as a writer, I see endless possibilities for my career. My dad was right! Very rarely do I feel like I’m “working”. Coincidentally, he’s a writer too. But he writes about bears and bulls, puts and calls, bonds and stocks – training manuals for stock broking exams. So, even though we’re on different ends of the spectrum, the apple didn’t fall that far from the tree.

One of the things that has really made fall in love with this new career is how supportive, and open the community of online copywriters has been. I get the feeling that my “competitors” sincerely want me to succeed. Luckily, there is a constant demand for quality writing. And as the internet grows, and new business are started, that demand only increases. There are so many different to make money as a write that I was completely oblivious to before I started this career.

Once I started to see how many opportunities were available, I wanted to get more training in specific types of writing. After doing a lot of research, I enrolled in the American Writers and Artists, Inc. “Accelerated Copywriting” program. I couldn’t have asked for a better introduction to this business. Industry pioneers freely share their “secrets” for successful writing with anyone who will listen. Emails and contact information are shared. Support forums are hosted. Informational e-books and publications are giving away. Critiques and mentors are readily available. It’s so refreshing to enter a career where success is built on mutual support. Coming from the sales side of an uber-competitive tech industry, it’s like a breath of fresh air.

To fellow writers, especially those interested in copywriting, I would strongly recommend checking out AWAI’s Accelerated Copywriting Program. If copywriting is not your thing, check out one of their many other programs. They offer training in B2B sales, niche markets, email campaigns, web content, social media, SEO, creative writing and even publishing. If you’re really not interested in taking a course, you can still sign up for their free newsletter, The Writers Life. It will provide you with a wealth information on how to be a successful freelance writer. If you’re not already a loyal subscriber, you’ll be kicking yourself for not finding them sooner. Even writers established in their career can benefit from their services. They offer an exclusive job board, an active member forum and advanced “Masters” programs, for advanced writers looking to fine-tune their craft and stay up-to-date on the latest trends.

Now don’t get the wrong impression! AWAI is in no way encouraging me to promote their products. I’m not on their payroll, and no part of the course suggests that you do this. I’ve just found their community to be a great resource that provides a lot of value to anyone interested in a career as a freelance writer. I hope that fellow writers reading my blog find as much value in their service as I did! If you have a resource that you’ve found invaluable as a writer, I encourage you to share it in the comments section. Or, you can re-post this blog with your own comments!

“The freelance writer is a man who is paid per piece or per word or perhaps.”
—Robert Benchley

 

 

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Frame Work Of Copy Writing

This is a great article on copywriting strategy. Whether you are a client or a copywriter, it’s definitely worth a read. There should be intention behind every word of your copy. A little time to plan your word before putting pen to paper (or finger to keyboard as the case may be) can have huge dividends and save you time in the long run!

My writing showcase

COPYWRITING

Copywriting is any kind of text which is developed for advertising or marketing. It is most essential element of marketing. Copywriting involves strategies of delivering any message that appeals the people to take some action. The first and important goal of copywriting is to get the first sentence read. The first sentence is obviously the headline which should be persuasive. A writer should know the psychology of the reader so that he would be able to generate a compelling call to a desired action. If the first sentence is attractive then the target is shifted to every next sentence step by step.

In order to succeed you should follow a framework which should involve some proper steps which will lead you to your target. Here are some mentioned steps which will lead you to the core of success:

1. Audience:

Your first target in copywriting is to shoot to…

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10 Reasons to Hire a Professsional Copywriter

If you need written copy for any reason, to help generate sales (a sales letter, RFP or telemarketing script), to enforce brand credibility (blogs, articles, advertisements), or showcase company accomplishments (Press releases, annual reports, white papers), than you need to consider a professional copywriter to get the job done right.  If you’ve perused the rest of my blog and still aren’t convinced that you need to hire a professional, let me give you 10 good reasons why hiring a professional copywriter can be invaluable to your business.

1. Persuasive sales writing is a beast like no other.

You want your written material to increase your business right? Sales are key to the success of any business. Anyone can write a letter, and it might even sound professional. But does it persuade the reader that your company offers a service that they simply can’t live without? Does is create a sense of urgency so that they are properly motivated to take immediate action and not put off the decision? The best copywriting isn’t just informative and fact driven, although that is part of successful copywriting. Persuasive copywriting provides value to the reader. It is entertaining, informative, factual, positions you as expert, builds trust, makes you relatable, makes the reader feel understood, stirs emotion, convinces the reader that you have a service that will improve their quality of life, all while creating a sense of urgency. An affective sales letter accomplishes all of this and more. Selling to people through words can be extremely effective when done properly. But it requires an entirely different set of skills than face-to-face sales. When you need sales material, don’t take any risks. Hire a professional copywriter who knows the craft of persuasive copywriting. It can be one of the best investments you’ll ever make!

2. An outside copywriter gives you a fresh set of eyes

If you task one of your staff to write your material they will no doubt approach the subject from the same perspective they were trained to have. While that’s not necessarily a bad thing, sometimes it helps to get a fresh set of opinions from someone who does not live and breathe your company mission statement. A copywriter can give you that fresh perspective.

3. Creative advertising is worthless if it doesn’t get seen.

A good headline can make or break your advertising campaign. Whether you are trying to get someone to open an email or click on your online advertisement, you need a headline that is attention grabbing and intriguing. Studies show that 80% of online browsers merely read the headlines and never bother to dig any further. A good copywriting can help increase your click-through rate, dramatically improving your chances of closing a sale.

How could you possibly know everything you need to know about current marketing trends AND run your business? Hire someone whose first priority is to keep up with current trends and marketing techniques. A good copywriter will make you look like a business and marketing ninja!

How could you possibly know everything you need to know about current marketing trends AND run your business? Hire someone whose first priority is to keep up with current trends and marketing techniques. A good copywriter will make you look like a business and marketing ninja!

4. Are you current on all the last writing styles and trends?

What type of written material does your business need? Blog updates, press releases, training manuals, sales presentations, annual reports? Each platform has its own unique set of style guidelines and formats that need to be followed. Rather that producing writing that will seem unprofessional to anyone in the “know”, allow a knowledgeable copywriter to do the job for you. It’s a copywriter’s job to stay up-to-date on the latest writing styles and trends! They enjoy it!

5. You don’t like wasting money, do you?

Professional copywriting is a very specialized skill. With all the things that you have to worry about as a successful business owner, you can’t be expected to create professional grade written copy as well. Unless one of your staff has copywriting training, it’s not reasonable to expect professional results from them either. But a professional copywriter knows how to craft sales letters, RFPs, sales presentations, telemarketing scripts and any other sales-driven copy that will help generate leads, encourage repeat business and ultimate increase your revenue. Investing in a quality copywriter might seem like an unnecessary expense at first, but any company that has successfully implemented a written copy sales strategy will tell you that it will save you time and money in the long run, and ultimately pay for itself.

6. Copywriters know how to build brand credibilityBrandInvestment

It doesn’t matter whether your ultimate is goal is to generate sales or build brand loyalty. Copywriters know how to build your brand credibility and position you as the best in your business and a leader in your field. They know how connect with your reader on a personal level. So when a potential client has questions, they will turn to you first as their trusted adviser. A good copywriter knows that, ultimately, writing is about building trust and establishing credibility. It takes skill to pull this off without meeting face to face. But a rock-star copywriter knows how to use mere words to establish your authority and expertise.

7. K.I.S.S.

Gone are the days of long winded copywriting. It was originally thought to attract readers by proving expertise and elitism. But studies have shown that the most effective copywriting uses simple English and cuts to the chase. Copywriters know the tricks to keeping copy simple yet interesting to the average reader. You might think it makes you sound credible to spout of industry lingo and tech words. Or maybe you’re so entrenched in your industry that you don’t even know that you sound like you’re speaking another language. But either way, it can be a huge turn-off to a reader. A good copywriter knows how to present technical or complex concepts in simple, easy to understand terms that will attract potential customers rather than repel them.

8. Copywriters can set you apart from the competition

Don't be the only kid on block with armature content! Hire a professional copywriter who can produce professional, relevant content that will set you apart from the competition.

Don’t be the only kid on block with armature content! Hire a professional copywriter who can produce professional, relevant content that will set you apart from the competition.


When you are competing with a dozen other businesses who do the exact same thing as you, you need a copywriter who knows how to set you apart from your competition. Powerful copywriters know how to gently steer a reader into seeing the unique value that your company has to offer to them personally. A many times it has less to do with the actual service provided and more to do with how they relate to your brand. Quality copywriting will have the reader wondering how they ever lived so long without the services of your company. While it is important showcase your company’s successes and achievements, it’s even more important to show the reader what makes your company unique. Without sounding negative or putting anyone else down, good copy will subtly allow the read to see that your company offers a valuable solution to a problem that they might not have even realized they had. But now that they realize the problem, if your copy is written effectively, the reader will see no need to look elsewhere for a solution. They will consider you to be the leader on the subject and a trusted adviser who they can depend on to add value to their lives.

9. Instant brand loyalty. Just add words.

While top-notch customer service and quality products are typically responsible for repeat business and brand loyalty, don’t under estimate the impact persuasive copywriting. A skilled copywriter can create brand loyalty with a customer before the sale is even closed. Quality copywriting allows the reader to see their full potential in life. A good copywriter can paint a beautiful picture of limitless possibilities and joyful experiences. They will encourage the reader to imagine how good life could be – and your company can help make it all possible. A skilled copywriter knows how to gentle tug on the readers heart strings without sounding over the top or too good to be true. The best copywriting establishes a personal connection with the reader. That connection is achieved when the reader believes that you relate to them. You understand the problems they are having. Hey, you’ve even had the same problems yourself. That’s why you are sharing this information with them. You want to help them achieve a better life. By associating your company with the readers ultimate dream life, you become synonymous with happiness and success. Instant brand loyalty. Sound tricky? Think it would be tough to accomplish all of that with just words? You’re right, it is! That’s why you should hire a professional copywriter!

10. Copywriters are single minded.

A copywriter has one sole focus. To create high quality, well crafted, persuasive writing typerthat motivates the reader and positions you as a leader in your industry. If you try to in-source this important responsibility, you risk compromising the full potential of what your writing could accomplish. It’s our job as the “specialist” to know all the ins and outs of copywriting. How to best position your company. How to motivate your reader. How to be persuasive but not pushy. All of this can be achieved by hiring a professional. Writing might seem like something anyone can do. But successful, persuasive copywriting can only be achieved through training, experience and trial and error. Lucky for you, most of us have already been through the trial and error. Let us do the heavy lifting for you! As a business owner, there are too many other important things that demand your attention. Hire someone* who knows the ropes and can produce tangible, noticeable results for your company!

If you want someone who can increase your revenue by attracting new business, encouraging repeat business and enhancing the value of your current service, a professional copywriter is the “Write Way” to go!

Ps. I’m going to throw in this one additional tip – If you do decide to write your own copy, against all sound and logical advice, hire a professional to proofread and edit. Not only will it help ensure that all you material is error-free and grammatically correct, going back to #2. A fresh set of eyes and a new perspective can be invaluable.

*I’m available. Maybe you should consider hiring me! For a quote or to get more details… CLICK HERE

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21 ways freelancing is like online dating

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5 Tips for Copywriters Who Want to Stay Relevant

Keeping yourself and your writing relevant is the only way to ensure success. Good advice!

coffeemillcopy

copywriting Photo : divinewrite.com.au

Copywriters have been telling brand stories to engage and persuade customers since the 1800s when the first ad agencies and full-time copywriters emerged. And ever since that protozoic age, marketing content was written by folks on the business side while editorial content has been by journalists. The church-and-state divide between the two sought to preserve the notion that editorial was uncorrupted by business interests.

How times have changed. Today’s content industry, valued at $44 billion by the Custom Content Council in April, has embraced a 360-newsroom approach to 24/7 content and social. As such, it has produced a rising demand for a new kind of creative writing talent: the copywriter as journalist.

The content in question may be created on behalf of brands, but increasingly former reporters are the people being sought out by publishers, agencies and marketers.  Simply Googling “journalists and content” provides interesting insight into the…

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Hire a copywriter: Five reasons to call in the prose

Some persuasive reasons why you should hire a pro to write your important copy!

Simon Grant Comms

Content is kingontent is king. Society thrives on it, businesses depend on it. So why would you waste time writing your own marketing blurb when you could call in the prose of a professional copywriter? Here are five reasons why it could benefit your business.

1. Hiring a copywriter will save you time

Let’s get one thing straight. Everyone can write. What varies in all of us though is fluency, confidence, pace and accuracy to name but a few important criteria. Crucially, it’s time constraints that do for most of us. With that in mind, you might be a phenomenal writer but unless you have the time to dedicate to getting your written content ‘just so’ it’ll never be quite as you’d like it.

What Simon Grant Comms can bring to the table is different to your everyday writing tasks, like filing a report or emailing the boss. Dealing in words, all day…

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